25-09-2006

Bonaqua-makukeskus-televiomainos palkittiin
Suomalaisille tuttu Bonaqua-makukeskus-televisiomainos voitti kansainvälisen Bottledwaterworld Design Awards -palkinnon televisiomainonnan sarjassa. Mainos on Norjan McCann-mainostoimiston käsialaa, ja Suomen lisäksi mainosta on näytetty Norjassa. Humoristiseksi ja viihdyttäväksi kuvattu mainos sijoittuu James Bond -tyyppiseen makukeskukseen, jossa Bonaqualle tehdään outoja kokeita.

Global Bottled Water -kongressin yhteydessä Italian Bergamossa pidetyssä palkintogaalassa julkistettiin pullovesiteollisuuden markkinointiviestinnän ja designin kansainväliset palkinnot vuodelle 2006, joista kolme myönnettiin The Coca-Cola Companylle. Yhtiön belgialaiselle Chaudfontaine-vesimerkille suunnitelluille eleganteille pulloille myönnettiiin Paras lasipullo -palkinto. Coca-Cola Etelä-Afrikka sai Paras PET pullo -palkinnon Valpré-vesimerkille toteutetuista puolen litran ja litran uusista pulloista.

Bottledwaterworld on ainoa pullovesiteollisuuden design- ja markkinointiratkaisuille omistettu kansainvälinen kilpailu. Muihin tapahtumassa myönnetyihin palkintoihin voi tutustua tarkemmin osoitteessa http://www.bottledwaterworld.com.

20 SEPTEMBER 2006
COCA–COLA WINS AT 2006 BOTTLEDWATERWORLD DESIGN AWARDS

Bottled water companies from around the world gathered last night for the presentation of the prestigious 2006 bottledwaterworld design awards organised by Zenith International Publishing. Sponsored by PET tooling specialist R&D Tool and Engineering and flavour manufacturer Mastertaste, the magazine’s awards programme attracted a record 135 entries from 30 countries, resulting in a truly international competition of outstanding quality. The glittering awards dinner at San Pellegrino Casino was part of the Third Global Bottled Water Congress organised by Zenith International and held in Bergamo, Italy this week. Now in its fifth year, the design awards are the only contest dedicated to recognising the innovative design and marketing efforts made by companies within the bottled water industry over the past year.

Coca-Cola Nordic Services based in Denmark claimed victory in the Best Screen Advertising Campaign category for producing a set of amusing television advertisements for its Bonaqua water brand. The commercials focus on the core creative idea “when taste matters” and on the communication platform “Bonaqua Taste Centre”, which is being presented across a number of media channels including print, outdoor and label communication. The Taste Centre, a James Bond type laboratory location, is the unlikely setting where decidedly odd taste tests and portability experiments for Bonaqua are conducted. The Bonaqua commercial is highly entertaining to watch and is especially likable because of its humorous approach which has created considerable interest among young consumers in Norway and Finland.

Meanwhile, Coca-Cola Services in Belgium was runner up in the Best Bottle in Glass category after creating a new set of elegant glass bottles for its flagship Chaudfontaine brand. The design challenge was to express the qualities of purity, stability and exceptional quality through the structural design of its range including still, mildly sparkling and sparkling water. The bottle, shaped like a rising droplet, has been kept as transparent as possible to highlight the intrinsic quality of the water.

Coca-Cola South Africa entered the Best Bottle in PET category with a successful redesign of its Valpré brand range of sparkling and still waters in 50cl and 1 litre bottles. The resulting inimitable proprietary bottle has a perfectly proportioned waist for improved portability, an embossed logo and well crafted brand colour palette. Although, the entry did not qualify as a finalist in the competition, the judging panel were very impressed with the development of the brand identification.

The panel of independent judges for the 2006 bottledwaterworld design awards consisted of Carrefour Group Packaging Director Chantal Sandoz, Dragon Rouge Creative Director Fabrice Leautey, R&D Tool and Engineering Sales and Marketing Manager Peter Lloyd, Mastertaste Marketing Assistant Clare Moscrop and Beverage Innovation Editor Claire Phoenix. The panel was chaired by Zenith International Publishing Managing Editor Bill Bruce.